Aquasoft Project
Partnering with Ajanta Pharma Limited, and A. Baur & Co. (Pvt.) Ltd to Manufacture and Localize the Aquasoft Products Line in Sri Lanka
Client: Ajanta Pharma Ltd / A. Baur & Co. (Pvt.) Ltd
Industry: Personal Care
Background:
Ajanta Pharma Ltd, an established Indian company, has been exporting its lotions, creams, and soaps to Sri Lanka through A. Baur & Co. (Pvt.) Ltd, a leading pharmaceutical distributor in the country. However, due to a new Sri Lankan government regulation banning imports, A. Baur & Co. (Pvt.) Ltd needed a local manufacturing partner to continue supplying the market without disruption.
Challenge:
They needed a reliable Sri Lankan manufacturer capable of producing Ajanta Pharma Ltd’s products to the same high standards. The chosen manufacturer would need to ensure that the products met local regulatory requirements and maintained the quality that Aquasoft’s customers expected.
Solution:
They selected Deepani Enterprises (Pvt) Ltd as their local manufacturing partner to produce Aquasoft’s lotions, creams, and soaps for the Sri Lankan market. Our approach included
- Seamless Transition to Local Manufacturing:
Understanding Quality Requirements: We worked closely with both A. Baur & Co. (Pvt.) Ltd and Ajanta Pharma Ltd to fully understand the product specifications and quality standards that had been established in India.
Setting Up Production: Deepani Enterprises adapted its facilities to replicate the manufacturing processes used by Ajanta Pharma Ltd in India, ensuring that the product quality remained consistent despite the location change.
- Regulatory Compliance:
Meeting Local Standards: We ensured all products adhered to Sri Lankan regulatory standards, including necessary adjustments in labeling and packaging to comply with local laws.
Efficient Approval Process: Our familiarity with local regulations allowed us to navigate the approval process efficiently, minimizing delays and ensuring that the products were ready for market promptly.
- Maintaining Brand Integrity:
Consistent Product Quality: By using high-quality local ingredients and maintaining rigorous quality control measures, Deepani Enterprises ensured that the locally manufactured products matched the exact quality standards.
Results:
- Successful Localization: The transition from imported to locally manufactured products was seamless, with no disruption to supply or quality.
- Strong Market Performance: The locally produced Aquasoft lotions, creams, and soaps were well received by the Sri Lankan market, maintaining the trust and satisfaction of existing customers while attracting new ones.
- Enhanced Partnership: The successful collaboration between A. Baur & Co. (Pvt.) Ltd, Ajanta Pharma Ltd, and Deepani Enterprises not only ensured continuity for Ajanta Pharma Ltd’s products in Sri Lanka but also strengthened the relationship between the companies, paving the way for future collaborations.